Formerly @ATT, social care manager for a Fortune 500 telecommunications company. Freelancer and owner of Sharx Digital: public/media relations and social media services for events, causes, businesses, and brands. Download my resume here [PDF].
I am currently seeking full-time opportunities in digital marketing, social media management, social care, and writing. I also freelance in each of these fields - check out some of my freelance profiles below:
E D U C A T I O N & C E R T I F I C A T I O N
LeMoyne College Syracuse, New York
Syracuse University's Newhouse School & Hootsuite
Advanced Social Media Strategy Certificate
P L A T F O R M S
I am experienced with an array of social media management platforms, including but not limited to the following:
W O R K E X P E R I E N C E
AT&T Social Media Customer Service Manager
I put nearly nine years of experience with AT&T and predecessor Cingular Wireless to work as a manager on the company's social media customer service team, answering inquiries from the public and resolving issues via the company's social media properties, including Facebook, Twitter, and the corporate email account.
Job duties included, but were not limited to:
Social media customer service involves customer relations issues that have often been escalated to the highest levels of the company before finding their way to the company's social media. Many concern legal and regulatory issues involving research and communication with various divisions. During my time as a member of the company's social media team less than 1% of AT&T's customer service was handled via social media. That is a number that is sure to grow over time across the industry as companies invest more in their digital care infrastructure.
Prior to being promoted to social media manager I served as a member of the manager support team in the finance department, serving as a 'subject matter expert' on customer service and finance issues, handling escalated calls and chats with the customer service team.
Musselman Triathlon Coordinator, Public Relations & Media
Also: The Seneca7 / Freshwater Trust Portland Triathlon / Fly By Night Duathlon
I've headed up the public and media relations effort for the Musselman Triathlon since the event was founded in 2003. I also handle social media for the event.
My responsibilities related to media relations include the following:
A cover story written by me appeared in the Finger Lakes Times in July 2009. Articles I've written have appeared in the newspaper in July 2012 and July 2013. In 2015 I authored the entire special insert section. I also wrote featured article/cover stories for Finger Lakes Woman Magazine in 2012, 2014, and 2015.
Notable coverage has included:
As mentioned, I am also responsible for the social media behind the Musselman Triathlon and the Seneca7. Each has its own Facebook page, Facebook group, Twitter account, and Instagram. Job duties related to social media include:
In 2008 I was asked to author a media guide for race directors by the then-communications director of USA Triathlon. I was present when this was presented at the organization's annual race director symposium in Colorado Springs, CO in January 2009.
S T O R Y T E L L I N G
I've told the stories of the Musselman Triathlon, the Portland Triathlon, and the Seneca7 for nearly fifteen years. I like to say that, with hundreds of swim caps bobbing in the water and cyclist after cyclist whizzing by on their bikes, it's easy to forget that each individual athlete has their own unique story. I seek out life experiences as part of my job as head of publicity, and share the ones that are especially compelling, both in the event's annual media guide and in articles written for newspaper and magazine publications.
Six examples of my work are included below. Wondering what I can do for you? Contact me.
WRITING EXAMPLES - PDF: [Get Adobe Reader]
M E D I A R E L A T I O N S
From backgrounders to media guides, press kits to press releases, my media relations chops have been cut over more than a decade as head of publicity for a number of nationally-recognized multisport events.
Below you'll find several examples of my work:
E A R L Y C A R E E R
Before PR/Media: Program Development for Residential Treatment
Between graduating from college and beginning my work in event PR and telecommunications I worked in the field of juvenile residential treatment for several years. I began my career as a direct-care worker in a juvenile treatment program, and was later promoted to senior staff and, later, management.
My career in residential treatment ended more than a decade ago, so it doesn't appear prominently on my resume. But the experience one acquires - both professional experience and life experience - working in that type of environment, is incomparable to most other jobs.
On a phone interview with a recruiter for a public relations agency I was once asked what, if any, benefit having worked in direct-care might have in an agency job, and I'll always regret not having a better answer. The truth is, if you've successfully sold learning about independent living skills to incarcerated youth - and actually managed to make them enthusiastic about learning - you can probably sell just about anything to just about anyone.
As a program manager, I:
As a senior direct-care staff responsible for pyschoeducational group programming development, I:
Turnover is high in the field of juvenile residential treatment, and I couldn't imagine myself doing it today. Still, the experience was invaluable, and lends itself to many of the challenges I've faced in subsequent positions.
Examples of my work are listed below...
Writing Samples, Personal Blog: